WordPress being the world’s leading blogging software is loved by most bloggers. Constant innovation is one of the reasons for the affection. One of such relatively recent innovations is the Jetpack mega-plugin. I called it a mega-plugin because it is a plugin like no other; it comes with several functionalities that would have otherwise only have been available by installing multiple plugins.
WordPress comes in two variants. The self-hosted WordPress.org that one installs manually or via one’s hosting control panel, and WordPress.com the ready-to-go blogging platform that requires no installations. WordPress.com is hosted by Automattic, the company behind WordPress, and so are all blogs hosted under WordPress.com
What Jetpack does is to bring some additional functionalities that were hitherto exclusive to WordPress.com platform, to WordPress.org users. The image below is self-evident.
Jetpack can be installed easily from within your WordPress installation, just like most other plugins but the additional power it brings to your blog is unrivalled. Jetpack adds the following features to your WordPress blog:
Installing Jetpack is simple. You can install it from within WordPress without having to download/upload anything as is obvious from the image below:
The Nigerian blogosphere is easily one of the most vibrant on the African continent. Though figures are hard to come by, a conservative estimate would put the number of Nigerian blogs at about 2,000. Following the thousands of blogs related to Nigerian would be a herculean task. Thus, there is a need to aggregate these voices and have an overview of the important blog headlines.
Though a few Nigerian blog aggregators have existed in the past, none of them have survived till date. This new aggregator would fill the gap and more offer even more interesting features:
Existing blogs related to Nigeria can be submitted for listing via the “Join Us” page on the aggregator.
The aggregator would be updated with new features where necessary, as time goes by.
Web4Africa is a leading web design & web hosting company in West Africa and is based in Accra, Ghana.
Perhaps you are already a blogger, OR you want to delve into the world of blogging. Perhaps you want to stand-out from the crowd and have a blog that is uniquely yours in looks and functionality?
Web4Africa is now offering custom blog design to clients worldwide. We have the necessary skill and experience to design your custom blog theme, making it look exactly as you want. We can also add virtually any functionality you would want. Since your blog theme would be built from scratch, we can embed the functionality right at the heart of the blog theme.
The blog themes (blog templates) we design are basically meant for WordPress-powered blogs only. Should you already have a blog on another service, we can migrate your blog to WordPress and host it on our web servers.
Having a blog for your business is as important to your business as any other functions. If you still have a doubt as to the reasons why you should have a blog, you may need to read my previous post on this issue. Blogging should be seen as part of your organized online marketing campaigns and can be a very efficient and inexpensive way to reach your customers on a more personal level.
In the past few years, blogging has become a legitimate and even respected medium to reach the public. While you may use your email newsletters to talk about the products or services your company offers, blog posts can serve a variety of other important functions. Blogging is often more story-based in its content. So, by maintaining a professional and accurate blog about your company, you can become a trusted expert in your field, and help your customers and other industry professional put a face to your business.
Blogs also create a platform for you to engage in an open forum directly with your customers. This is definitely a valuable way of obtaining feedback about your business. A major upside to blogging is that it can dramatically improve your search engine rankings. The more blog posts you write and the more your customers comment on your posts, the more opportunities there are for search engines to pick up your content. So, what are you waiting for? Ensure you update your business blog regularly.
A large number of new blogs go online everyday. This explosive growth raises the question: Should you start a blog for your business? I believe you should as this becomes an effective marketing tool. Like any other marketing tool, blogs are most effective when used properly. What you are reading now – Nairahost Blog – is an example of a blog.
Aside from generating new sales leads, blogging also offers the following potential benefits.
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